Moonshot increased onramp conversion by 25% using Coinbase Onramp API

Background

Moonshot is a cutting-edge web3 mobile application designed for the Solana blockchain ecosystem. Its mission is to streamline the creation, discovery, and trading of memecoins, empowering users to leverage the upward surge in popularity of internet-inspired digital assets.

Challenge

Navigating the fast-paced memecoin market came with unique challenges for Moonshot. They required a solution to address user security while ensuring seamless usability. There's a distinct need for speed with quickly entering or exiting memecoin positions - Moonshot needed a funding mechanism that could be equally fast.This included offering real-time market insights, enabling smooth onboarding, and managing frictionless payment methods in a compliant and trusted manner—all critical in the highly volatile world of memecoins.

Solution

Moonshot integrated Coinbase Developer Platform’s (CDP) Onramp API, to enhance scalability, security, and user experience. With CDP's support, Moonshot leverages:

• Headless experience – The app fully controls the frontend without relying on hosted UI or modals.

• Quick integration – Enables the creation and execution of Onramp transactions through a single endpoint.

• Improved conversion rates – Speeds up the onboarding process to reduce drop-offs.

• Apple Pay – Provides the fastest path from fiat to crypto, starting with debit card support. Unsupported payment methods are automatically hidden to reduce friction for the end user.

• Guest checkout – Allows transactions without requiring a Coinbase account or login.

• U.S. support on Day 1 – Supports users with a U.S. phone number and crypto buys in USD.

• Detailed error messages – Offers transparency throughout the user journey, simplifying troubleshooting for customer support teams.

Results

Moonshot’s partnership with CDP has made it easier and faster for their customers to get started with crypto. In the words of the Moonshot team: "End-to-end conversion rates drastically increased compared to our previous integration, and onboarding speed has improved significantly. And customers can now onboard funds approximately 40% faster with Coinbase Onramp. This lets us reactivate many past users and drive higher conversion rates with the new flow. We’re excited to continue expanding the use of CDP Onramp API and look forward to collaborating with Coinbase to add even more functionality." - The Moonshot Team

In short, Moonshot is seeing:

• Faster time to checkout: Users can now buy crypto in just one tap, via Apple Pay, reducing friction and cutting the time to get onchain nearly in half.

• Increased conversion rates: The Onramp integration led to a over 25% increase in conversation rates, resulting in significantly fewer drop-offs during the process. 

About Project

Moonshot is an innovative platform focused on memecoin trading, creation, and discovery in the Solana blockchain ecosystem. Offering features like self-custodial wallets and diverse payment integration, Moonshot empowers users to trade and launch memecoins securely and efficiently, fostering growth in digital asset adoption.

Start building

• Request access to start building (Coinbase or CDP account required)

• Or schedule time with our team to learn more.

We’re excited to see what you build.