#### What is Hooked Protocol? Hooked [Protocol](https://www.coinbase.com/learn/crypto-basics/what-is-a-protocol) (HOOK) is a pioneering edutainment network that aims to introduce the next billions of people to [Web3](https://help.coinbase.com/en/coinbase/getting-started/crypto-education/glossary/web3). The protocol's mission is to drive massive adoption of Web3 by providing immersive, gamified, and social learning experiences. Hooked Protocol offers a seamless and intuitive onboarding path for both learners and builders through three main focuses: Infrastructure, Academy, and Ecosystem. The protocol has launched three [dApps](https://www.coinbase.com/learn/wallet/guide-to-dapps) and products, including Wild Cash, ToDaMoon, and Hooked Academy Sensei, each catering to different learning levels and experiences. The HOOK token is the only governance token in the ecosystem, designed to reflect the value that flows across the Hooked platform. #### How does Hooked Protocol work? Hooked Protocol works by providing tools and platforms that facilitate the use of Web3 by users. These include the Hooked Soulbound Token (Hooked SBT), a unique web3 "passport" that can only be [minted](https://help.coinbase.com/en/pro/getting-started/general-crypto-education/glossary/mint) once and cannot be transferred, and the Hooked [Wallet](https://www.coinbase.com/learn/crypto-basics/what-is-a-crypto-wallet), a [crypto](https://www.coinbase.com/learn/crypto-basics/what-is-cryptocurrency) wallet that facilitates storage, transactions, and other activities related to Hooked Protocol. The protocol's data is stored on BNB Chain and is accessible to all users. The HOOK token utilities are built for community governance, [gas](https://help.coinbase.com/en/coinbase/getting-started/crypto-education/glossary/gas-fee) [tokens](https://www.coinbase.com/learn/crypto-basics/what-is-a-token) for platform on-chain activities, [staking](https://help.coinbase.com/en/coinbase/trading-and-funding/staking-rewards/eth-2-0-staking) incentives as holding rewards, and social elements demonstrations with status signaling and individuality. #### What are the potential use cases for Hooked Protocol? The potential use cases for Hooked Protocol are vast and varied. The protocol can be used as a gateway for Web3 onboarding, providing user-facing products with intriguing incentives and gamified experiences for new user onboarding. Businesses can also use Hooked's integrated infrastructure for seamless Web3 onboarding solutions. The protocol's gamified social learning platform can be used to bridge the gap between education and entertainment. The HOOK token can be used for community governance, as a gas token for platform on-chain activities, for staking incentives, and for access to exclusive NFTs and privileges of community events. #### What is the history of Hooked Protocol? The Hooked Protocol team consists of three key people: Jason Y. (Founder), Mike Y. (CTO), and Jess L. (CMO). Jason Y has experience in growth strategy and consumer internet at Uber and Meta; Mike Y is an engineer with a background in large-scale financial services and consumer product development; Jess L. has experience in Silicon Valley's leading technology organizations, specializing in marketing, strategy, and business development. The protocol's first pilot product, Wild Cash, achieved impressive growth with over 3 million monthly active users. The token sale for HOOK started on November 24, 2022, and lasted until December 1, 2022.