#### What is Verasity? Verasity (VRA) is an open-ledger ecosystem that aims to combat advertising fraud, provide infrastructure access to publishers and advertisers, and reward users for viewing video content. The ecosystem is powered by a blend of artificial intelligence (AI), machine learning (ML), and advanced [blockchain](https://www.coinbase.com/learn/crypto-basics/what-is-a-blockchain) technologies. The VRA token, central to the Verasity ecosystem, is used for various applications such as funding advertising campaigns, [staking](https://help.coinbase.com/en/coinbase/trading-and-funding/staking-rewards/eth-2-0-staking), making payments, and distributing rewards. The circulating supply of VRA [tokens](https://www.coinbase.com/learn/crypto-basics/what-is-a-token) is deflationary, with a portion of the tokens being bought back and burned at regular intervals using revenues from the advertising ecosystem. #### How does Verasity work? Verasity operates through several components. VeraViews, an open ledger video advertising ecosystem, utilizes Verasity's patented 'Proof of View' technology to identify and prevent ad fraud. It provides transparent tracking for publishers and auditable campaign statistics for brands. The VeraWallet, a non-[custodial wallet](https://help.coinbase.com/en/coinbase/getting-started/crypto-education/glossary/custodial-wallet), is used for managing VRA tokens and staking, offering a guaranteed [yield](https://blog.coinbase.com/around-the-block-7-understanding-yield-farming-and-the-latest-developments-in-defi-ef9f1ac910fb) until April 2024. Verasity also plans to launch the VeraCard, a physical debit card for online and in-store purchases, and the VeraPay payments app, which will use VRA as a utility token to facilitate payments and transactions. #### What are the potential use cases for Verasity? Verasity seeks to revolutionize the advertising industry by providing a solution to ad fraud and enhancing the attention economy. Its patented Rewarded Video module aims to incentivize users to watch video content. The VRA token can be used to fund advertising campaigns, [stake](https://www.coinbase.com/learn/crypto-basics/what-is-staking) through VeraWallet, make payments through VeraPay, and distribute Watch & Earn rewards. The upcoming VeraCard and VeraPay app will further expand the use cases of the VRA token, enabling it to be used for online and in-store purchases and facilitating payments and transactions. #### What is the history of Verasity? Verasity was founded by R J Mark, a seasoned professional in the blockchain, marketing, and advertising industries. Since its inception, the project has grown significantly, attracting top talent and establishing a senior leadership team based in London, UK. Verasity has made significant strides in its journey, including partnering with Nasdaq listed marketplace Brightcove and becoming an Amazon Ads Partner through its VeraViews platform. The project has also announced plans for the launch of the VeraCard and the VeraPay payments app in 2023, further expanding the utility of the VRA token.