Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain. It aims to transform the current digital advertising model by creating a system where users, advertisers, and publishers are fairly compensated for their participation. BAT serves as the unit of exchange in this ecosystem, with the goal of rewarding users for their attention while offering advertisers more effective ad engagement. This system operates through the Brave Browser, where users can view privacy-preserving ads and potentially earn BAT tokens in return. Advertisers use BAT to deliver targeted ads, aiming to reduce ad fraud and improve engagement rates.

BAT functions within the Brave Browser, allowing users to opt-in to view privacy-focused ads in exchange for BAT tokens. Advertisers fund their campaigns using BAT, and the majority of this budget—approximately 70%—is distributed to users as rewards. A smaller portion goes to advertisers and the Brave platform itself. This approach seeks to eliminate the middlemen typically found in traditional digital advertising, thereby reducing costs and increasing efficiency. The BAT system tracks user engagement using Zero-Knowledge Proof (ZKP) protocols to ensure privacy while accurately compensating publishers and content creators.

BAT is designed to enhance the digital advertising industry by fostering a more transparent and efficient ecosystem for users, advertisers, and publishers. Users can earn BAT tokens for engaging with ads, creating a new form of attention economy. Advertisers can utilize BAT to fund ad campaigns, potentially improving engagement and minimizing losses from ad fraud. Publishers benefit from a fairer revenue distribution model. Beyond the Brave Browser, BAT has the potential to be integrated into other browsers, messaging apps, and digital platforms, broadening its utility in the web3 advertising space.

Basic Attention Token was launched in 2017 following a successful initial coin offering (ICO). The project was founded by Brendan Eich and Brian Bondy, both with extensive backgrounds in the internet software industry. Eich, the CEO of Brave Software, Inc., is known for inventing JavaScript and co-founding Mozilla and Firefox. Bondy, the CTO of Brave and BAT, previously held engineering roles at Mozilla, Corel Corporation, and Khan Academy. BAT's attention-based advertising model was rolled out to users globally through the Brave Rewards program, allowing participants to earn BAT tokens for engaging with ads.

We update our Basic Attention Token to USD currency in real-time. Get the live price of Basic Attention Token on Coinbase.

The current market cap of Basic Attention Token is $229.23M. A high market cap implies that the asset is highly valued by the market.

The all-time high of Basic Attention Token is $1.94. This all-time high is highest price paid for Basic Attention Token since it was launched.

Over the last 24 hours, the trading volume of Basic Attention Token is $36.66M.

Assets that have a similar market cap to Basic Attention Token include Frax (prev. FXS), MANTRA DAO, Nervos Network, and many others. To see a full list, see our comparable market cap assets.

The current circulating supply of Basic Attention Token is 1.5 billion.

Basic Attention Token ranks 48 among tradable assets on Coinbase. Popularity is currently based on relative market cap.

Currently, 89% of Coinbase users are buying Basic Attention Token. In other words, 89% of Coinbase customers have increased their net position in Basic Attention Token over the past 24 hours through trading.

Yes, Basic Attention Token is currently available on Coinbase’s centralized exchange. For more detailed instructions, check out our helpful how to buy Basic Attention Token guide.