CeluvPlay is an Web3 entertainment platform that integrates gaming, streaming, NFTs, and original AI-generated IPs within a single ecosystem. Through the Astian DApp, users engage with content and earn rewards via a dual-token model: CELB. The platform features casual games based on proprietary webtoon IPs, with a focus on ease of use and accessibility. A built-in asset staking system allows users to earn in-game tokens and participate in the broader token economy. CeluvPlay aims to lower the entry barrier to Web3 by leveraging familiar entertainment formats to attract both Web2 and Web3 users.